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Forget love, I'd rather fall in chocolate !

  • Writer: Sharanya Shenoy
    Sharanya Shenoy
  • May 3, 2020
  • 2 min read

It’s sweet yet bitter, it's rich yet comforting, this decadent is nothing but the soul-satisfying, addicting delicious chocolate!


Everyone in the world loves chocolate, be it a Choco bar during summers or perhaps a hot chocolate on a cold winter night. While great taste is the reason for the children to love it, adults also indulge in for its health-related benefits. With a high antioxidant potential in particularly dark chocolate, helps in lowering cholesterol levels, prevent cognitive decline, and even reduces the risk of cardiovascular problems. Chocolate is also found to boost positivity by elevating and uplifting moods!



Be it any season, any reason, chocolates have always been the best gift for anyone during any occasion, especially when they are homemade. When there is burning desire in your heart to venture out to try something, chocolate making becomes one of those hobby-careers that can be done from your home. That is how the journey of Amchis Homemade Chocolates began.


The term ’Amchi’ in Marathi and Konkani means “ours”. After attending a course in the chocolate making in 2017, the Shenoy family were inspired to start their own homemade chocolate business. The first few orders came during the college festival, which was a testing period. Selling out the entire lot gave them the confidence to keep going. Holiday seasons were the times when sales skyrocketed especially around Valentines' Day, Woman’s Day,  Diwali and even New Year! With friends and family also buying and spreading the word, our sales almost 150 + customers by 2019.



People always want to be on the safer side when it comes to chocolate, going for popular flavor profiles such as nuts, dried fruit, mint, coffee, etc. What stood out in their brand was the customization of chocolates. The customers were allowed to choose between the type of chocolate, flavor combinations, and even type of packaging (especially for functions like birthday, weddings, reception, etc.). This got many repeat customers wanting to experiment with their choices which Amchis were happy to oblige with! They began creating new unique flavors like sea salt, chilly, cinnamon, and many more!


Today Amchis Homemade Chocolate has reached homes across 10 states in India without being on eCommerce platform and is continuously building to expand more in the coming years, to provide people the best of the best homemade chocolates at a reasonable price within their reach.


“Anything is good if it's made of chocolate.” ― Jo Brand


 
 
 

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